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Spike Lee On Winning at Cannes Lions and His Air Jordan Ads

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Another was one of many spots for Air Jordan and Nike as part of Lee’s long-running series for the brand with Blackmon as brand ambassador. In this one spot chosen by Brown, a lady explains why she is more interested in Michael Jordan than Blackmon because he has the latest Air Jordan sneakers.

“Oh sweat! You’ve got to hook me up” proclaims Blackmon in a closeup to his face just inches from Jordan’s shoes.

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