Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are…
shorts
The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content,…
Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media…
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification,…
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and…
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers….
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social…
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few…
Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for…
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. According to…
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many…
No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises…
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to…
Welcome to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break…
To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in…
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some…
As brands rush to TikTok and Instagram for influencer marketing, don’t forget: Facebook’s billions of users aren’t going anywhere. In…
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy…
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to…