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Case Study: Anchor HR PEO

keekee360 design, graphic design, graphic designer, atlanta, Nashville, huntsville, al, web design, marketing, branding, logo design, social media marketing, social media management, business card design, brchure design, flyer design. ltterhead design, ikon

About the company

Anchor HR PEO is Professional Brokerage House offering services nationwide. Anchor Human Resources is dedicated to helping companies get competitive & quality offerings to protect & assist them in growing their business.

Objectives

  • Rebrand to have a consistent look with company and sub division.
  • Expand homepage content to feature more services and community involvement
  • Modernize the website’s look and feel to better reflect the organization’s character
  • Improve device accessibility through Responsive Web Design
  • Increase organic SEO search results and boost overall conversion
  • Build a site that is easy to maintain with an intuitive backend

Phase 1

New Brand

Keekee360 was tasked with re-imagining the firm’s visual brand.Anchor HR PEO prospective clients have a strong connection to the strength, a value shared by the firm. Expansive nautical photos defined the motif for the site’s new banners. Our design team was responsible for the creation of their new logo: keeping with the theme of the original anchor.

keekee360 design, graphic design, graphic designer, atlanta, Nashville, huntsville, al, web design, marketing, branding, logo design, social media marketing, social media management, business card design, brchure design, flyer design. ltterhead design, ikon

Phase 2

Prototyping

Our Huntsville based global website design agency was tasked with relaying the Anchor HR story online. Their team wanted to maximize the client experience, and we agreed. The visuals required flare, and the content had to flow well. As innovators in the field of face-to-face marketing, they needed to capitalize on what they do best. The new site demanded the inclusion of a contact form, an about area, a blog, and a downloadable form section, all crucial components in connecting with their audience.

Phase 3

Bringing it ALL together

The fully comprehensive new design resulted in a website more attuned to the character of Anchor HR PEO. With its casual tone, playful design and improved user experience, the redesign allowed the spotlight to shine on the many services that Anchor Hr provides. Anchor HR PEO is now equipped with the perfect platform to emphasize their value proposition and carry out their strategic goals.