Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited…
Social Media
Social media traffic refers to website visitors that arrive by way of your social media networks. For example, a user…
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on…
If you’ve ever wondered how to become a social media manager, you’re in the right place. Platforms and consumer preferences…
If you were an MTV devotee between the years of 2006 and 2010, you’ll remember Heidi Montag as Lauren Conrad’s…
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform…
The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their…
Picture this. It’s Monday morning, and you log into Sprout. You immediately notice your brand has been mentioned thousands of…
Index data reveals consumers’ primary reason for following a brand on social is to stay informed about new products or…
Table of Contents Once you’ve established your channel and built up a solid following, it’s natural to start thinking about…
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s…
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To gauge the effectiveness of social media efforts, it is crucial to measure success using relevant metrics. By tracking key…
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+…
You likely have multiple audiences you want to share data with, but they all have something in common: They enjoy…
In the fast-paced world of social media, creating an effective content strategy is crucial for businesses to stay organized, maintain…
It’s important for your brand to prove its credibility every chance it gets. With TikTok marketing, that often means getting…
It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy…
In recent years, influencer marketing has emerged as a powerful strategy in social media management. Collaborating with influencers allows businesses…
TikTok offers a massive marketing opportunity for businesses worldwide. As thousands more companies start to market across the platform, grasping…