Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited…
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Social media traffic refers to website visitors that arrive by way of your social media networks. For example, a user…
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on…
If you’ve ever wondered how to become a social media manager, you’re in the right place. Platforms and consumer preferences…
If you were an MTV devotee between the years of 2006 and 2010, you’ll remember Heidi Montag as Lauren Conrad’s…
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform…
The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their…
Picture this. It’s Monday morning, and you log into Sprout. You immediately notice your brand has been mentioned thousands of…
Index data reveals consumers’ primary reason for following a brand on social is to stay informed about new products or…
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s…
You likely have multiple audiences you want to share data with, but they all have something in common: They enjoy…
It’s important for your brand to prove its credibility every chance it gets. With TikTok marketing, that often means getting…
It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy…
TikTok offers a massive marketing opportunity for businesses worldwide. As thousands more companies start to market across the platform, grasping…
Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell….
When creating a social media strategy, it’s crucial to pay attention to the constantly flowing conversations and opinions online. Tracking…
Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience,…
Reddit social listening is the process of tracking and analyzing mentions of your brand, industry, competitors and important keywords on…
Customers hate to wait—and the stakes are high when it comes to customer service. In today’s fast-paced digital environment, a…
The days of contacting generic business email accounts are coming to an end. Now, customers are shifting to social for…