Text, captions, subtitles — however you do it, text elements are an absolute must for social content in 2022. Since the vast majority of social video is being consumed without sound on (either by viewer choice, or because videos in social feeds play on mute by default) adding text overlays have become an essential part of creating successful video campaigns for channels like Instagram, TikTok, and Facebook.
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To watch with Subtitles/closed captions, click the CC icon in the lower-right corner.