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Adweek Podcast: Unpacking the Consumer Journey


Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS and Debra Chen, industry expert and host of the award-winning podcast The Great Fail.

They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify. Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

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