The 2025 Sprout Social Index™ found that a whopping 93% of consumers want brands to keep up with online culture….
Lakeshia Wheeler
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts…
With consumers spending so much time on social media, it has become a key part of our culture, both online…
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as…
Whether you’re running a local business or a multinational corporation, social media marketing is a must for brands of all…
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes…
With a user base of over 1 billion people (according to LinkedIn’s company page), LinkedIn represents one of the world’s…
It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March…
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a…
Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s…
Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from…
Social media skills have evolved dramatically since AI has come into the picture. To keep pace with these changes, social…
The contracting phase of an influencer marketing partnership might not be the most exciting step, but it’s essential for setting…
Social media is shifting from high-volume, algorithm-driven content production to intentional engagement. AI may have flooded feeds in 2024, but…
Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of…
Wondering what trends are taking over on Instagram? Or what kind of competition you’re up against? These are essential details…
In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than…
Launching an influencer marketing program is no small feat—especially for B2B brands. Yet, influencers are the modern way to reach…
Global social media usage is booming: many consider themselves “chronically online” already, and time spent on social is still growing…
Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms…