Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow…
video marketing
Table of Contents Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer…
Table of Contents Social media scheduling tools are some of the most useful items in a social media manager’s toolbox,…
Table of Contents When operating a small business with a small team and (take a deep breath) a small budget,…
Table of Contents Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some…
Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing…
Table of Contents Key Takeaways Posting at peak times, like 8:00 AM PST on Wednesdays, can significantly boost your reach….
Table of Contents Social media crisis management is critical for every social media and communications professional. Why? Because when your…
Table of Contents Once you’ve established your channel and built up a solid following, it’s natural to start thinking about…
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+…
Table of Contents What do Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a…
Table of Contents If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium,…
Table of Contents Why did the social media marketer bring a headlamp to work? Because they’re about to shed some…
Table of Contents How do you come up with on-brand Facebook captions to attract your ideal audience on the world’s…
If you have access to Facebook Page templates, these pre-set layouts can help you tailor your Page to suit your…
Table of Contents Social media customer service has never been more important. 81% of customers expect faster service thanks to…
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Make sure you’re…
There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for…
At this stage I think most tool providers have added the word ‘AI’ onto their website. Even if they haven’t…
Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need…