Keeping up with social trends is bigger than chasing the current song to use in your TikTok content. It means…
content creation
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content…
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare, according to Jill…
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers…
When social media first came onto the scene, it was designed for people to connect with one another. But as…
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are…
To win, you need to know your opponent well. This means getting a nuanced perspective of their strengths and weaknesses—and…
You’re scrolling through Instagram, and suddenly you see it—a photo of a friend sporting the latest sneakers, captioned with pure…
TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated…
Last Updated: November 21, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now…
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best…
16 Nov: 3 analog skills every social media manager needs, from one who’s been in the field 12+ years
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s…
The influencer space has ballooned into a multi-billion dollar phenomenon, meaning influencer marketing has made its name as a key…
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social…
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create…
Customer expectations are at an all-time high: 60% of customers will switch to a competitor after a negative experience. 73%…
Social media is all about engaging and interacting with your audience. This means when your followers and customers leave social…
Do you know what your customers see and do before they purchase from you? They see your ads, interact with…
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today…
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the…