Is receiving brand love like celebrating Valentine’s Day in primary school? Stay with me here. On Valentine’s Day, my classmates…
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Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout,…
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for…
As more organizations eliminate diversity, equity, inclusion and accessibility (DEIA) initiatives, there’s been a trend in companies backtracking on their…
According to The 2025 Sprout Social Index,™ around three-quarters of marketing leaders say organic and paid social media marketing are…
AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in…
Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they…
I’ve been working in social media since its inception. I’ve watched it evolve from a place where users “poked” their…
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we…
B2B brands can’t afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media…
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the…
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time…
Social media marketing is more than just posting content and hoping for engagements. It’s maintaining an active presence and building…
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement….
When you think about social media customer service, there are probably two encounters that come to mind: the best experience…
Ever come across a hilarious banter between two brands on social media? Or an engaging video featuring two of your…
Never running out of social media content ideas is easier said than done. Marketers today must juggle multiple profiles and…
Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths…
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the…
AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From…