As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege…
shorts
The world of social media marketing is in a permanent state of change. One algorithm or another is always in…
TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build…
Customer care is a balancing act. You need operational efficiency—swift case handling, cost control and peak team productivity. At the…
For a successful social media marketing strategy, keeping tabs on your performance is essential, especially on Instagram. This helps you…
Evolutions in artificial intelligence (AI) technology have impacted the way brands and businesses market to customers. Accessible tools now allow…
Behind every seemingly effortless ticket resolution is a pressure-tested customer service case management strategy that allows teams to streamline efforts…
An online review management strategy enables your business to harness the power of review channels, to effectively track, address and…
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on…
For decades, people have used search engines like Google and Bing to find answers to questions and discover products from…
As the saying goes, when you try to appeal to everyone, you appeal to no one. Niche marketing is a…
When I first started working in social media over a decade ago, follower growth was seen as a critical metric—if…
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for…
Dubai. Finland. Vermont. These are just a few of the many near and far-flung destinations influencers have been invited for…
AI-generated content has become pervasive on social media in a relatively short time—creating a lot of gray area when it…
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5…
Working with the right influencer can help skyrocket your brand’s visibility and build trust with your target audience. But securing…
Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also…
Social networks offer brands a platform to instantly access millions of users. The internet and social are borderless, so new…
In a world that moves at the speed of social, businesses need the right tools to remain competitive and grow….