What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not…
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TEST TO RECREATE AN ERROR – Deep (SEO) The digitally native brands disrupting the consumer packaged goods industry remain a…
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel…
There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those…
Instagram is no longer just a platform for sharing photos from brunch or #OOTD posts. It’s where people get the…
Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The…
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and…
If you’re still posting manually to Instagram, you’re spending too much time on repetitive tasks that could easily be automated…
It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a…
The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy…
Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your…
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to…
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are…
The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content,…
Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media…
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification,…
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and…
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers….