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7 strategies to boost your social media traffic

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Social media traffic refers to website visitors that arrive by way of your social media networks. For example, a user may follow your LinkedIn page, notice a post that links to the services page of your website and then click through to your website.

Note how Pfizer uses LinkedIn to direct followers to a specific section of their website focusing on Canadian innovation in healthcare. This is an excellent example of increasing social media traffic with targeted posts.

Pfizer uses LinkedIn to direct followers to a specific section of their website focusing on Canadian innovation in healthcare. This is an excellent example of increasing social media traffic with targeted posts.
This kind of traffic from social media is valuable because it consists of users who are already aware of your brand and are interested in what you do.

If you’re looking to increase your social media traffic to drive revenue, a good rule of thumb is “more in, more out.” The more followers, engagement and traffic on social media, the more traffic you can send to your website. If your social platforms are hearing crickets, you’re going to have trouble increasing your traffic from social media.

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