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10 AI marketing tools your team should be using in 2023


Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future.

Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. For businesses, these investments mean faster, better decisions and a competitive advantage.

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Table of contents:

Best overall AI marketing tool

More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software. And social data is at the center of many marketing transformations.

According to our 2023 State of Social Media Report, 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well.

Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization. Enter Sprout Social.

1. Sprout Social

Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

A screenshot of Sprout's AI Assist feature in a compose window, where users can create 3 post options from text or change the tone of a post with the help of AI.

How Sprout helps marketers

Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Use Sprout’s AI-powered capabilities for:

  • Business intelligence. Some 44% of business leaders are using sentiment analysis to understand consumer behavior. Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Its AI and automation power the processing of 50,000+ messages a second in Listening and 600M+ messages per day.
  • Reputation management. Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations.
  • Social media scheduling. Sprout’s AI and patented ViralPost technology puts brands in a position to streamline workflows. The latest Suggestions by AI Assist features helps you create high-quality captions in seconds, enabling you to break through writer’s block, inspire new ideas and enhance your post copy. What’s best—this feature is available on all Sprout Social plans.
  • Optimizing marketing workflows. Our AI and automation doesn’t require manual setup or continuous investment, so you can start seeing value immediately.
  • Customer service. About 41% of marketers are using natural language processing (NLP) to improve their customer service. Sprout enables you to build chatbots to handle customer support requests, suggest replies to customer inquiries or route messages to the right team. And the new AI Assist functionality further helps scale customer care efforts by helping you write robust customer responses quickly and effectively using AI-powered tone and length edits.

Start your free Sprout trial

AI marketing tools for copywriting

AI marketing tools help you create messages that resonate with your target audience and speed up the writing process. Here are some tools marketers are turning to for help with copywriting.

2. Jasper

Jasper helps you speed up the writing process using generative AI. It features content generation templates for your marketing content, such as landing pages, emails and blog posts. It offers 11,000 fonts, 2,500 categories and 25 languages you can choose from. Plus, its intuitive interface makes it easy to crank out words quickly.

Try Jasper for free or purchase one of their Creator, Team or Business plans for even more features.

A grided overview of Jasper’s content generation templates, including documents, paragraph generator, AIDA framework, product description, blog post topic ideas, blog post outline, creative story, explain it to a child and sentence expander.

3. Writer

Writer is a writer’s assistant for marketing teams, making it easy to efficiently collaborate on content. Writer’s grammar and clarity suggestions transform your writing into professional and accurate copy. Additionally, it maintains your company’s tone of voice and allows you to build your own database of approved company terminology.

Access Writer for free or purchase a Team or Enterprise plan for extended functionality.

A popup window where the user can generate a landing page Writer based on product description, CTA and audience segment.

4. Surfer SEO

Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. It evaluates keywords and other ranking metrics and gives suggestions for optimizing your content for search engine optimization (SEO). Additionally, it offers an outline generator and keyword research tools to create SEO content from the get-go.

Surfer offers Essential, Advanced, Max and Enterprise plans for small teams, agencies or enterprises.

Surfer SEO’s Content Planner dashboard where you can plan briefs, write catchy headlines and map supportive pages to help you rank for difficult keywords.

AI marketing tools for editing

Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that make sure you have error-free copy every time.

5. Grammarly

Grammarly helps anyone, from the CEO to the social media manager, churn out clear communications. It supports many of the platforms you already write on, including Google Docs, Word and Gmail. It also uses generative AI, GrammarlyGO, to help you nail your writing based on context and goals.

GrammarlyGO works in your voice with profile options for tone, formality and professional relevance. Grammarly’s free plan offers spelling and grammar suggestions. For more editing, its paid plan assists with clarity, sentence structure and tone of voice.

You can use Grammarly for free or purchase a Premium or Business plan.

A spotlight on the sentence

6. Hemingway Editor

Hemingway Editor uses machine learning (ML) to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clear, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content. Hemingway also plans a new beta version of its solution where AI can fix issues for you.

Hemingway is free to use.

The homepage of Hemingway explaining how it grades your content based on readability, simplicity, passive voice and adverbs used.

AI marketing tools for digital marketing

A lot goes into digital marketing. Here are some tools that help with targeted emailing, campaign management and conversion rate optimization.

7. Seventh Sense

Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the perfect time and day to send email campaigns. The selling point? It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Seventh Sense offers flexible pricing that works with HubSpot and Marketo’s subscription model.

Contact engagement dashboard in Seventh Sense, showing a histogram and heatmap of contact engagement on a weekly basis.

8. Optimove

Optimove is a customer data platform providing a unified view of customer behavior and insights, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to drop or which customers have been exposed to too many marketing emails.

Optimove offers custom pricing solutions based on your company’s needs.

Marketing plan campaign reporting dashboard in Optimove that shows increase in net revenue, customer response, customers targeted and personalization score.

9. Tidio

Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization (CRO) through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty.

Get started for free or purchase a plan starting at $29.

Messages inbox, automation tracker and chatbot features in Tidio.

AI marketing tools for automation

If you have a lot of robust workflows or if you are a team of one, consider automating your tasks and processes with AI marketing tools.

10. Zapier

Zapier is the tool on the market for AI-driven automation. Automate time-intensive tasks and turn text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights.

Use a free version or purchase one of Zapier’s plans for more features.

Examples of different “zap” automations you can set up in Zapier with different tools, including new row, new event, send email, create task and create view.

Test AI marketing tools today

If you’re looking to scale your marketing efforts or transition from a legacy tool, it’s worth trying out AI marketing tools. These tools enable you to take back your time, extract insights from customer data and manage your marketing tasks more efficiently.

No matter your marketing needs, there is an AI marketing tool for you. But, if you’re looking for a centralized AI marketing tool that handles a range of marketing functions, consider Sprout Social. Sign up for a free 30-day trial today.

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