Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department—across an entire business. Cementing social’s influence throughout your organization today can future-proof your brand for tomorrow.
Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.