As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of…
social media management
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis…
Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch…
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform….
You want to make informed decisions for your business. But with so much data available, it’s easier said than done….
Static images are as fundamental to social media as the hashtag or the like button. Static image posts revolutionized the…
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on…
It’s a known fact that hashtags can help enhance and expand the reach of your content on social media. When…
Twitter is a treasure trove of information for brands to understand their audience. However, the platform can get noisy with…
Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing…
Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social…
Exceptional guest experiences are the hallmark of best-in-class hospitality. These experiences extend to all customer interactions, especially those on social…
Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story that can be explored…
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is…
No matter what field you work in, there’s little escaping the conversation surrounding artificial intelligence. With the potential for increased…
Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed…
Minimalism — the clean, grey-on-white aesthetic popularised by (among others) Apple — has been the dominant trend for years. It creates a professional look and…
What can your team accomplish in 30 days? With a free trial of Sprout Social, the answer is “a lot.”…
Reviews are important. Think of your own shopping experiences: when you’re comparing products, do you read reviews? This is why…
If you want to have a great Instagram strategy, you need to know all the ins and outs of the…