I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s…
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The influencer space has ballooned into a multi-billion dollar phenomenon, meaning influencer marketing has made its name as a key…
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social…
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create…
Customer expectations are at an all-time high: 60% of customers will switch to a competitor after a negative experience. 73%…
Social media is all about engaging and interacting with your audience. This means when your followers and customers leave social…
Do you know what your customers see and do before they purchase from you? They see your ads, interact with…
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today…
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the…
Social media algorithms can be a powerful ally in growing one’s online audience. Think of it as a virtual matchmaker…
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry,…
If you want to make LinkedIn work for your business, you need to keep a close eye on your performance…
Everyone reading this has something in common: you all own mobile phones. So do all your prospective and current customers….
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To…
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by…
Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos….
Just as there is no such thing as a one-size-fits-all social strategy, there’s no one social report that works for…
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness…
In a sea of competing products and offers, cultivating brand loyalty is the only way to get your customers to…
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you…