An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors,…
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If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in…
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create…
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a…
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive…
As someone who’s worked in social media for over a decade, I wholeheartedly believe it’s always possible to measure the…
Any UK food influencer your brand partners with should check a few important boxes: ASA guidelines govern both influencers and…
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and…
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But…
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic…
Your business has several advantages with a thoughtfully assembled marketing tech stack. These three main reasons help you stay competitive…
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled…
Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC)…
How to monitor TikTok for your brand Follow these steps to monitor your brand on TikTok: 1. Define your goals…
To ensure a fruitful collaboration, let’s quickly review the core aspects to weigh when selecting a UK beauty influencer to…
Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers…
A few years ago, social media content hit a turning point. Perfectly curated Instagram grids and impeccably produced video gave…
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage…
There are social media templates available for virtually any task you can think of—from content production to reporting to team…