Every day, some scary article or Facebook post about a major site being hacked or a sensitive database being compromised…
Designing a logo for your business can often be a challenging task – involving time, resources and internal debate. A…
Branding is the process of aligning the opinions people hold about your brand with the set of thoughts you want…
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media…
When is the appropriate time to put up holiday decorations? In December? After Thanksgiving? Before Halloween? While the great decoration…
Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and…
Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer…
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less…
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too…
As a marketer, you likely deal with a lot of granular questions on a weekly basis as you decide what…
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into…
Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages…
When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking…