Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in…
social media management
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all…
What is social media market research and why is it valuable? Social media market research is the practice of gathering…
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce….
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s…
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social…
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile…
The right social media marketing tools make a big difference. And without the right social media marketing tools, your social…
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the…
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during…
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t…
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do…
Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into…
The only constant in life is change. And the world of marketing is going through a tremendous change right now….
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And…
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a…
In today’s new social media landscape, engagement is right up there with entertainment and with good reason. Active social media…
Social media advertising is a linchpin of modern marketing. And for brands today, paid ads are an expectation rather than…
Finding the right content creator for your brand is kind of like dating. You have to keep testing out partnerships…
Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy…