One of the most powerful tools we have in web design is consumer and industry data. It’s like a gauge that tells us whether we’re still heading in the right direction or it’s time to change course and adopt a new strategy or approach.
Unless you’re combing the web for the latest news and reports in the areas of design, marketing, and SEO, it’s easy to miss this pertinent data. So, in this roundup, I’m going to take care of that for you.
Below you’ll find a recap of 5 recent news stories and reports that need to be on your radar.
Comscore Reports on the State of Mobile
Comscore’s annual State of Mobile report focuses on the growing usage of mobile devices to explore the web.
According to the report, users around the globe spend roughly three-quarters or more of their digital time on mobile devices:
Even if mobile apps are a key driver of this activity (which they are for certain business types like gaming and social), we know that consumers are glued to their phones more so than they are to their desktop computers.
If you haven’t yet made mobile-first design a priority—especially by bridging the gap between the mobile web and mobile app with PWAs—2020 is the year to do it. Your users already have their smartphones nearby, so why not make your website a must-visit destination there, too?
UX Tools Survey Gives Us a Look at the Software Designers Love
UX Tools’ 2019 survey of web designers found an interesting trend when it comes to the toolboxes they use to build websites:
Sketch is the clear frontrunner when it comes to tasks like:
- User flows;
- Wireframing;
- UI design;
- Prototyping;
- Design systems.
But Figma isn’t too far behind in all these categories. The surveyed web designers also named it the tool they’re most excited to try and use in 2020.
If you’ve been looking to experiment with new tools for your business, give this short survey a read as there is some really interesting software on the list (that’s not all owned by Sketch, Adobe, or InVision either).
MDN Asks Web Developers to Express Their Top Frustrations
The MDN Web DNA Report 2019 is a long read. Since most of it is geared towards web developers (who were surveyed for it), I’m going to zero in on the bit I think web designers may find relevant:
When asked to rank what were the most frustrating “needs” of the web, web developers expressed a lot of anguish over cross-browser design and testing. Bug resolution, privacy and security compliance, as well as tool overload were top concerns as well.
Even if you’re not contending with the problems that go along with coding, these frustrations are really relatable. As for what you can do with them? While I don’t believe we can eliminate these frustrations altogether, I do believe that a greater awareness of what’s happening on the web and more open discussions with our peers will lessen the associated pains.
Salesforce Recaps 2019 Black Friday/Cyber Monday Results
For those of you who build websites for retailers and ecommerce companies, the annual data on Black Friday and Cyber Monday performance is one you can’t afford to miss. I realize it might only seem relevant for one month of the year, but you can actually learn a lot about where consumer trends are heading based on how sales performed over the holidays.
Here are some of the more pertinent bits from Salesforce’s summary of Black Friday and Cyber Monday:
- Black Friday sales reached $7.2 billion in the U.S. (up 14%);
- Cyber Monday sales reached $8 billion (up 11%).
A lot of this growth can be attributed to consumers’ growing trust in mobile shopping what with 73% of all digital traffic on Black Friday originating on mobile devices and 56% of all purchases made on mobile devices.
So, if you haven’t yet made the switch to mobile-first design or optimizing for mobile checkout, now is the time to do that.
Jason Dorsey Suggests Millennial $$$ Woes May Soon Be Over
Jason Dorsey, the president of the Center for Generational Kinetics, has predicted a positive change in the state of millennial finances in the next decade.
Why does he believe that this debt-plagued generation will finally see a turnaround? There are five indicators he references:
- As millennials move further away from college, they’ll have a better handle on managing their debt (if they haven’t wiped it out completely);
- Many millennials are about to hit peak earnings in their careers;
- “The Great Wealth Transfer” is anticipated (i.e. older generations passing on inheritances to millennials);
- As the job market strengthens and debt shrinks, millennials may finally feel confident enough to buy homes for themselves;
- The same goes for those who delayed marriage during uncertain times.
With more money to spend and confidence to spend it with, millennials are going to be a huge driving force in the coming years. And this will most definitely affect web designers.
You may encounter more millennial business owners with cash to spend. And you’re definitely going to be designing web experiences to cater to the millennial consumer base. So, understanding how they think, what they value, and how much money they have to spend is going to be critical for your future success.
Wrap-Up
That’s it for this month’s look at the latest digital news and research.
If you’re interested in staying on top of information that’s going to impact your work, be sure to tune into WebDesigner Depot every month for more data and report roundups.
Featured image via Unsplash.
