The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to…
Lakeshia Wheeler
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a…
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling…
Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them…
Last Updated: January 29, 2024 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey….
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen….
Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this…
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees….
Influencers are everywhere. You’ve probably seen a few #sponsored and #gifted posts in your social media feeds today. That’s because…
Hashtags have become a universal tool for discovering topics on social media and other online platforms—and TikTok is no different….
You may ask: “How long does SEO take?” So, we decided to dig into the hard data from over 100…
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding…
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in…
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and…
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s…
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can…
Every social media platform has its own algorithm that brands need to figure out to create a compelling strategy and…
Social media is where brands and people want to see and be seen. It’s where you establish a community of…
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are…