Every day, some scary article or Facebook post about a major site being hacked or a sensitive database being compromised…
Design Blog
Designing a logo for your business can often be a challenging task – involving time, resources and internal debate. A…
Branding is the process of aligning the opinions people hold about your brand with the set of thoughts you want…
There are social media strategy templates available for virtually any task you can think of—from content production to reporting to…
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The…
Reddit has long been a pioneer in community-driven conversations—well before social listening became a marketing staple. Since 2005, it’s evolved…
Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your…
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for…
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage….
According to The 2025 Sprout Social Index™, 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands,…
The days of picking influencers based on follower count are long gone. Today’s most effective marketers are vetting like talent…
15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and…
Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform…
We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of…
LinkedIn has become the center of B2B engagement. It’s where decision-makers go to connect, learn and grow. For brands, it…
There truly is something out there for everyone, and it’s on social media somewhere. Social media culture is fed by…
If you’re a marketing professional, you know LinkedIn is a powerful tool for building relationships and brand awareness and selling…
“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,”…
Brands across industries rely on social media to connect with their audience—including brands in highly regulated spaces. Yet, compliance risks…
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts…
It’s normal to dread dealing with customer service. From long hold times to unanswered emails, it can be an unpleasant…
Influencers and creators are no longer confined to the realm of social media feeds; they’re stepping into the entertainment world,…
Summary Social media technology has evolved beyond posting content. It’s the linchpin to connecting with customers at scale, analyzing performance…