Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy…
2023 April
LinkedIn has become a different kind of social space. What used to be a place to post job openings has…
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media…
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers…
I was at ITB recently (travel conference) and after a session on blockchain one of the audience members said she…
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house…
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and…
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media…
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is…
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check…
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal…
Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer…
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product…