To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use…
shorts
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards…
If you’re building a content marketing strategy, you’re probably looking at blogging first. Blogs give you the opportunity to go…
Content marketing puts you on the map so potential customers know who you are. It acts as a mix of…
Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of…
When I was a social media manager, I was asked the question many of us know oh-so well: “Do you…
Content is at the heart of every social strategy. It’s how brands make their first and long-lasting impressions on social…
Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand’s performance alone isn’t…
Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video…
Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers…
Meta might be home to the biggest social networks in the world but when it comes to professionals and business…
March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome…
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the…
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes…
You already know that social moves fast. What worked for your brand a few months ago may not be relevant…
Everything is better with a partner. Business is no different. At Sprout Social, we’ve completed two acquisitions, facilitated dozens of…
There’s nothing better than the “aha!” moment when you realize there’s a better way to manage your brand accounts. Even…
Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to…
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost…
YouTube may not be a new player in the social media game. But it’s tried and true. With the importance…