Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and…
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Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer…
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less…
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too…
As a marketer, you likely deal with a lot of granular questions on a weekly basis as you decide what…
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into…
Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages…
When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking…
With remote learning and emerging technologies like artificial intelligence (AI), social media is an integral part of education more than…
There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom…
Having a strong relationship with your target audience helps secure your brand as your customers’ go-to company when in need…
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was…
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be…
The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was…
Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how…
The stakes are high when it comes to enterprise reporting. Because as your company scales, so does the scope of…
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into…
Welcome to the internet — where your customers are talking and their words carry weight. As a business, managing Google…
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Last year, we announced our…
With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to…