Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across…
Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use…
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of…
Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening…
While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of…
More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about…
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes?…
You did it. You built your brand into one that consumers love and trust. You might be thinking the ride…
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social…
Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the…
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent…
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You…
Social media customer service has become a consumer staple. There’s no going back on it now. Say goodbye to the…
The link between social media and mental health is well-documented. We know there are pros and cons of social media…
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is…
With only so many hours in the day and so many ways to get our message across on social media…
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of…
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the…
Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and…
We’re excited to announce that Salesforce has partnered with Sprout Social on its social media management solution for their customers….