Content is at the heart of every social strategy. It’s how brands make their first and long-lasting impressions on social…
content creation
Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand’s performance alone isn’t…
Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video…
Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers…
Meta might be home to the biggest social networks in the world but when it comes to professionals and business…
March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome…
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the…
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes…
You already know that social moves fast. What worked for your brand a few months ago may not be relevant…
Everything is better with a partner. Business is no different. At Sprout Social, we’ve completed two acquisitions, facilitated dozens of…
There’s nothing better than the “aha!” moment when you realize there’s a better way to manage your brand accounts. Even…
Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to…
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost…
YouTube may not be a new player in the social media game. But it’s tried and true. With the importance…
Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on…
Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing…
“You’ve got to build your personal brand.” Chances are you’ve heard some variation of this advice recently, right? From marketers…
TikTok has been one of the fastest-growing social media platforms in existence—so your brand needs to pay attention to it….
LinkedIn ads are a powerful tool for all kinds of businesses. The platform has over 810 million users, with 65…
Running an Instagram giveaway or contest is a strategic way to engage your audience and grow your following. Plus, it’s…