SickKids VS: DadStrong Campaign

SickKids VS: DadStrong Campaign

Jun 19, 2017

With today’s celebration of Father’s Day, a least known celebration compared to Mother’s Day but still has its rewards. We have took a look at a similar campaign for Mother’s Day on ABDZ but let’s meet Frank. The latest spot from SickKids by Cossette. We follow Frank on his day from a workday to finish it off with a “Night Shift” where the inspiration comes from that parenting is a 24/7 job at the best times. Especially with a sick child where routine is completely unfamiliar to most families. Happy Father’s Day and be grateful for our situations where others might not have the same luxury.

Behind this campaign, there’s the team from Cossette where we have featured before on ABDZ. Cossette is a marketing communications company that provides integrated communications services with offices all over Canada and USA. If you wish to support, please go to

SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids.


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