Social media advertising is a linchpin of modern marketing. And for brands today, paid ads are an expectation rather than…
content creation
Finding the right content creator for your brand is kind of like dating. You have to keep testing out partnerships…
Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy…
LinkedIn has become a different kind of social space. What used to be a place to post job openings has…
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media…
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers…
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house…
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and…
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media…
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is…
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check…
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal…
Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer…
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product…
Want to take your Twitter marketing to the next level? Your organic efforts may work perfectly fine, but they can…
GIFs are a great way to increase social media engagement by drawing attention to your social posts. These short, frequently…
Social media skills have evolved dramatically over the past few years. Social network fragmentation, dynamic search engine optimization (SEO) changes,…
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From…
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path….
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or…