At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or…
To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use…
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards…
If you’re building a content marketing strategy, you’re probably looking at blogging first. Blogs give you the opportunity to go…
Content marketing puts you on the map so potential customers know who you are. It acts as a mix of…
Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of…
When I was a social media manager, I was asked the question many of us know oh-so well: “Do you…
Content is at the heart of every social strategy. It’s how brands make their first and long-lasting impressions on social…
Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand’s performance alone isn’t…
Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video…
Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers…