Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s…
Blog
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can…
Every social media platform has its own algorithm that brands need to figure out to create a compelling strategy and…
Social media is where brands and people want to see and be seen. It’s where you establish a community of…
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are…
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of…
As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming…
It’s not enough to resolve issues quickly anymore. Businesses need to meet their customers with the personalized service they’re accustomed…
Social media managers are time travelers. They need to look to the future to be ready for the shifting forces…
You know how dogs wag their tails when they’re happy? Well, it turns out they actually don’t. Tail wagging can…
Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts…
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy…
What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support…
Public speaking skills are a career accelerator, especially in social media marketing. According to the 2023 Sprout Social Index™, more…
Buyer behaviors and how brands react to them are constantly evolving, so how do you keep up? Brands need a…
Keeping up with social trends is bigger than chasing the current song to use in your TikTok content. It means…
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content…
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare, according to Jill…
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers…
When social media first came onto the scene, it was designed for people to connect with one another. But as…