When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on…
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Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking…
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to…
The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to…
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a…
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling…
Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them…
Last Updated: January 29, 2024 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey….
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen….
Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this…
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees….
Influencers are everywhere. You’ve probably seen a few #sponsored and #gifted posts in your social media feeds today. That’s because…
Hashtags have become a universal tool for discovering topics on social media and other online platforms—and TikTok is no different….
You may ask: “How long does SEO take?” So, we decided to dig into the hard data from over 100…
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding…
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in…
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and…
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s…
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can…